Jordan (Jore) Brown is an artist, musician and independent film-maker whose work focuses on the interaction between the mainstream narrative, or “the dominant culture”, and “the real impact on people, society and the environment”.
Stare into the Lights my Pretties is Jore’s first feature-length documentary, and likely the first film ever to analyse today’s technoculture in such depth.
Award-winning, the film critically evaluates modern screen culture, which Jore refers to as “the society of the spectacle“.
It explores such prevailing topics as digital privacy, surveillance, the phenomenon of big data, the concept of the filter bubble in which “many of us are having very personalised and targeted information experiences online”, the psychology of addiction, and the concept of behaviour modification.
According to Modern Times Review, “Jordan Brown delivers a strong, straightforward study filled with statements from a remarkable panorama of speakers and witnesses”, including “technicians, political and social scientists, web engineers, philosophers and psychologists”.
Jore presents the position that “we are sleeprunning into some dystopian nightmare with the machines at the helm” and asks us to consider how the convergence of these technologies is “being used as a very powerful form of social control”.
“On the upside”, states Dr Joseph Mercola, the film “also offers the chance to make changes in how much it [screen culture] influences your daily activities”.
In terms of “achieving optimal wellness”, Dr Mercola states that we can take a break from social media, reduce the time we get distracted online, and “devote that time to offline endeavors instead”.
WUWE agrees. Personal & Global Wellness Training concludes that most important is to “get out of your comfort zone (cognitive dissonance), go out into the solutions-focused world, and participate”.
Dr. Mercola continues “If you find your life has become more focused on technology than relationships, now’s the time to make changes for the better, before it’s too late”.
The film also suggests that we face the misinformation, manipulation, our collective addiction, and then “avert our eyes”. In other words, participate in a different narrative.
The documentary is screening internationally and has won some significant industry awards and accolades, including the “Most Unforgettable Film” Silver Award from the Spotlight Film Festival in the USA, “Edward Snowden Award” in Argentina, “Most Challenging Film” from Indie Lincs in Lincoln, England, and winner and semi-finalist accolades from events in Poland, Bangladesh, Russia, Ireland and Belgium.
Jore distributed this film for free because he wants the documentary to be a tool for deep analysis, critical discourse, education and a catalyst for positive change.
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